New urban developments often take years to turn into vibrant precincts. Urban screens have been installed to accelerate placemaking. Yet, without content and engagement strategies, many of these screens are limited to wayfinding, advertisement, or TV broadcasts. This project investigates how digital media and urban screens can be employed to best shape, influence, and add long-term social, cultural, and economic value to different urban environments across Australia. Field work in Sydney, Canberra, Brisbane, and Beijing will inform a design pattern language that offers a rigorously tested set of practical guidelines for local governments and industry to more effectively evaluate and invest in locally specific media architecture projects. UTV has partnered with UNSW, UNSW Art and Design, University of Sydney, QUT and many of our government clients to seek funding from the ARC for this three-year research project starting in 2015. Unfortunately we were unsuccessful in this particular grant for 2014 but most likely resubmit a variation on this project in 2016.