Enabling audience participation through Urban Media as a diagnostic method in Urban Planning ($47,834 grant from the Henry Halloran Trust):

Large digital screens, also known as urban screens, are increasingly prevalent across today’s cities dispersing into everyday urban spaces such as public squares and cultural precincts. The Federation Square screen is a well-known example that is used to establish the character of the precinct, engaging audiences in shared activities such as the screening of live events. Local governments and urban planners increasingly attempt to implement the “Federation Square effect” in new Australian developments aiming to create a sense of place and add long-term social, cultural and economic value for citizens who live and work in those precincts. With research funding from the Henry Halloran Trust for urban planning research, UTV has partnered with our university partners UNSW, Sydney University and Queensland University of Technology on a 12-month research project to explore methodologies around more effective audience engagement.