UNSW – Digital Strategy and O Week Tactical Activation (AR Walking Tour)

UTV consulted to UNSW on the development of the digital places component of their ten-year strategic vision for the World Class Environments team. This project was preceded by an initial consultancy a year earlier, which was a feasibility study for the implementation of screens on campus. We consulted to UNSW primarily on digital placemaking strategies, some of the early activations for UNSW were around O Week. As part of this project we developed a walking tour using augmented reality project for new students to view location based historical stories of UNSW’s Kensington Campus.

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