We first contracted to Federation Square with the roll out of their digital strategy, at that time a screen had been installed but had not been well considered for the space. We designed and commissioned the installation of a bigger and better screen at Federation Square only a year or so into the contract. The installation of the new screen came with a complete technical overhaul of the backend and broadcast systems that were subsequently documented. UTV managed all the multimedia on site at Federation Square from shortly after the sites launch and had the opportunity to develop first hand the strategies, operational methodologies and technical platforms that are the benchmark for operating urban screens today. During our time at Fed Square we worked with a variety of artists, organisations and content providers on a regular basis to develop a dynamic, engaging and vibrant daily screen program on Fed TV.