Simon directs and develops digital experiences, blending motion design, real-time interaction and creative technology to produce visually striking user experiences. Recently he has developed interactive digital signage for BMW, AR content for TED@Westpac, interactive LED billboards for Melbourne Fashion Week, projection mapped content for Youtube, generative live visuals for performances at Dark Mofo and Melbourne Music Week. Simon’s has thirteen years experience in moving image production and advertising with specialist skills working on interactive experiential campaigns that integrate digital experience and include digital signage, touch screens, AR, VR and projection mapped outcomes. His services include art direction & creative, UX, creative application development, motion design and VFX. Simon also produces interactive digital art for light festivals and is involved in the virtual reality cinema in Collingwood, Melbourne.