UTV were engaged by the Metropolitan Redevelopment Authority to design a new screen as part of the redevelopment of the Perth Cultural Centre. This consultation led to us designing, developing and installing the current 40sqm screen as well as the entire back end broadcast systems that manage the screen. The set up was based on our successful installation at Federation Square. The LED Screen at the Perth Cultural Centre was installed to promote local cultural institutions and promote community engagement through place activation. The screen runs as a non-commercial screen used for events, festivals, artists, community messaging and interactive projects. The Cultural Centre Screen is situated in the James Street amphitheatre between PICA and the State Library. UTV were then engaged to manage the screen installation for 12 months and develop all technical and operational documentation to allow MRA to go to market to engage a local service provider.